Actors, It's Time to Change the Way You Do Business

 

Find Out Why Traditional Marketing Doesn't Work & What to Do About It!

The Hidden Power of Surprise

You know the importance of surprise in your acting craft. The best moments arise when you don’t have an agenda for how you think a scene should unfold. Well, I’ve got an important marketing message for you that mirrors this acting truth: you must be willing to surprise yourself.

You cannot fathom what is possible for your future and you certainly cannot plan for it. So the opportunity and challenge that awaits is to simply replace your need to know with a willingness to find out.

You don’t have to know precisely HOW you will book your next big job. You can only know for sure that you want it and that you’re willing to leap toward it.

That’s why you cannot reach your full potential without the element of surprise.

Remember this: When the what is clear and the why is strong, the how takes care of itself.

 

When your goal is clear and your desire is strong, how you get there unfolds on its own. And trust me…the road is always surprising and it often brings about bigger results than you planned for.

In order to harness the hidden power of surprise, you must simply:

1. Define clearly what you want. Clarity about what you want paves the way for the “how” to appear.

2. Tap into a deep desire. What is your why? What’s your motivation for being an actor in the first place? Make sure this ‘why’ is strong and much bigger than you are. Acting is your purpose and you must fill your tank everyday with that strong feeling of purpose. It’s inside of you, but you’ve got to access it and bring it to the forefront.

3. Trust that the goal is already on the way. This does not mean that you can just sit at home and wait. Your resume will not grow if you’re not growing. Instead, take inspired action toward your goal and be willing to surprise yourself. Stop trying to control the process and laser in on the end game instead. The how will happen.

Have you been leap of faith in your career? How did the element of surprise work in your favor? Let me know in the comments.


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My Journey

Because of the work I do with actors, a lot of people assume that I must have been an actor myself at some point. My story’s not that streamlined; watch the video to hear the real story of how I became the Actor’s Advocate.


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How to Adjust When Your Castability Changes

If you plan on acting for longer than a couple of years, you’re bound to find that your castability will evolve as you do.

Perhaps you were an ingenue, but after a couple of decades of acting, you just don’t fit into that category any more. Maybe you’ve lost a lot of weight and you look different. Maybe you just feel like you’ve evolved as a person and want to pursue different roles than what you’ve booked in the past.

So, how can you market yourself effectively when you think your type has changed?

Watch this week’s Acting Business Bite to find out.

Can you think of any fun marketing ideas to share your change in castability? If so, be sure to share them in the comment box below.


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