Have you Googled yourself lately?
If you’re not happy with what you see, actress and blogger Allison Volk offers some simple + strategic tips on how to harness the power of the Internet to take back the reigns of your acting career.
A few years ago, I made a startling discovery that I still marvel about: when it comes to my level of exposure on the internet, I have tremendous power.
Go ahead, Google yourself. I know you’ve probably done it already anyway. What happens when you search your name? If you’re really in the acting game to win (which I know you are), it doesn’t feel very good when you type in your name and a high school track runner from Spokane pops up first. You want your latest guest star role to pop up! And images of yourself on set! And exciting news of what you’re up to next!
Well, guess what? You have the power to make all these things happen. And it doesn’t really take that much work.
When I started blogging in 2009, I didn’t quite understand how searchable I would become in a matter of weeks. Actually, it wasn’t until I booked a very small role in a very big film last year that I quite “got” what it could mean for my career to have a strong online presence.
The combination of plentiful online material + even a tiny role in a film, tv show or stage production = more work.
The truth is, the directors and producers you want to work with ARE Googling your name, and when you have a hefty professional online presence you sure are doing yourself a big favor!
As an actor, I do everything I can to share myself online because I know how professional and put together it makes me look to potential collaborators. I also know how much more likely I am to be called in for a meeting because of it.
Ready to get started? Follow these three tips, and I promise, you will become much more searchable in a matter of weeks.
Create a Blog
Yep. I know you know you need to do this. It’s not as difficult as you think.
Go to www.Wordpress.com and click the big yellow “Get Started” button. You’ll be guided through some fun, easy steps to choose your blog name and your background images. In a matter of minutes, you have access to creating the web presence you want.
Post on Your Blog
The great thing about blogs – especially WordPress – is that the more often you post, the easier it is for Google spiders to find you, and the higher up you’ll appear on the search rankings. My suggestion is to post once a week, and it doesn’t always have to be text.
If you hate writing, why not post those extra headshots that look great but weren’t your first choice? Or maybe just some images of you on set from the student film you worked on last month?
This is so easy there’s no excuse. You can even schedule your posts in advance – so if you wanted to, you could literally schedule all your posts out for the next 100 years. I mean, by 2113 WordPress will probably be obsolete, but I’m just saying, you could do it.
Get an IMDbPro Account
Even if you have zero credits on IMDb, prepare for them by setting up your account. The images you post on IMDb are highly searchable, and you can put up something like 85 when you have a paid account. This will round out your web presence nicely and make all those TFCD photos shoots worth the while!
So, what do you think? Are you ready to seriously boost your online search-ability and make yourself more appealing to the offices you’re dying to work with?
Leave a comment below to share your journey!
Allison Volk is an actress and founder of The City Shakespeare Company based in Santa Monica, CA. She is having a love affair with Shakespeare and her dream role is Cleopatra from Antony and Cleopatra. She is also The Blog Babe, where she “takes your stuff and turns it into blog posts so you don’t have to deal with it!”