You’ve completed your actor training. You’ve saved up some money, and now you’re getting ready to make the bold move to a big city market.
Whether you’re moving to New York, Los Angeles, London or Chicago, you want to make sure that you hit the ground running and move into a new city with the seeds of a few industry connections already in place.
Check out these three tips for paving the way toward creating the actor life you’ve been dreaming of in a brand new city.
It’s Always The Rule Of 7
The best marketers understand that it takes seven touches before the potential buyer will even recognize what you’re trying to sell them. These days, people are so inundated with information that our brains simply tune things out. If we didn’t, we could never get anything done because we would be so distracted.
This means that in order to begin creating relationships with the casting directors and agents with whom you wish to meet, you have to get started early.
Let’s say you’re planning to move to Los Angeles at the end of the summer. Spring would be a great time to define your target list and start sending ships each month. These people are your potential buyers, and they need a little time to begin to recognize your name.
Create Your Agent Whisper Campaign
You can think of this 7-touch process as your whisper campaign to build a little bit of buzz around your arrival. If you’re going to be in town over the summer looking at apartments, be sure to take advantage of that time when you could be meeting people on your target list.
Start with an email. Send something super short – perhaps four sentences tops. Say something like, “Hi, this is Dallas Travers. I’m moving from Denver to Los Angeles in late July. In the meantime, I’ll be in LA on May 29th and 30th and would love to set up a meeting. Some of my past credits include…”
Be sure to follow up the next week if you don’t get a response. After the initial email, send a postcard or One Sheet about a week before you come out to visit.
Once you’ve arrived, call them directly. Say something like, “Hi, this is Dallas Travers. I’m here for a couple of days before I move to Los Angeles in July, and I’d love to meet with Mark to talk about working together. How possible is that?”
It’s Not Personal
Whether you get a meeting or not, keep in mind that it’s not personal. It could just so happen that you’re in town the week that this agent is dealing with a huge workload and he doesn’t have time to meet. It could be that he’s not in a good mood and doesn’t want to meet anyone that day.
However, now you’re in the groove of sending out regular ships, and you’ve planted some seeds with industry professionals who can help you move forward. Once you get in the habit of reaching out, you’ll start to see things coming back around soon.
Are you getting ready for a big move? What are you doing to help yourself prepare? Let me know one thing in the comments below.