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Archive for September, 2009
Tuesday, September 29th, 2009
Landing a meeting with a prospective agent requires a lot of footwork. Most actors know the basic steps to getting a meeting, but few set themselves up for success in the meeting itself. Here are some simple tips that will help you master your agent meetings from start to finish.
Before You Arrive
What’s In It For Them? The hard part is over. You have the meeting. Be confident knowing that this agent actually wants to meet you, wants to like you, and wants to work with you. They wouldn’t take the meeting if they didn’t feel that way. Your job isn’t to convince them to like you. Rather, it is to confidently share who you are, what you’re up to, and what excites you about your career.
Think about your strengths. What qualities do you possess that separate you from the pack? What’s your booking ratio? How proactive are you? How will they benefit from working with you? What industry relationships do you have that this agent can utilize to open even more doors.
Know Your Stuff. Knowledge is power, so arm yourself with plenty of it. As soon as you’ve set the appointment, it’s time to do your research. Hit up IMDB PRO to find our more about the person you’re about to meet. Know a little about their background. Find out who they often work with and what actors they represent. Ask your trusted friends and colleagues for insight and advice. You just might be surprised by what you’ll learn when you simply Google the agent’s name along with the word “complaint”.
Remember, as important as research is, not every agent will be a fit for every actor out there. So, take complaints and rave reviews with a grain of salt.
Set Your Intention. Before you meet with anyone, it’s essential to identify your precise intention. What do you really want to gain from this meeting? If you’re meeting with an agent, is your goal to sign a contract? Or, do you just want to find out if this agent might be a good match for you?
With a clear purpose in mind, you can confidently navigate the conversation and accomplish your goal. If you don’t know exactly what you want to gain from your meeting, how on earth can you expect to gain anything?
After you get there
Be Interested. Don’t be fooled into believing that you are there to talk about you. The best way to have a great meeting is to actually focus more on the person with whom you’re meeting than on yourself. Ask questions. Notice your environment. If you see a photo of a dog on their desk, ask about the dog.
Be Interesting. Engage this person in authentic conversation. Don’t apologize or downplay who you are and what you’re excited about. Talk about what you love most about acting. Avoid providing yes or no answers.
Ask Uncommon Questions. The point of this meeting is to discover whether or not you want to pursue a working relationship with the potential agent. What information do you need in order to make that decision? Some of my favorite agent-meeting questions include:
“What do you think separates your successful clients from the others?”
“What can I do as an actor to make your job easier?”
“Describe a great agent-actor relationship.”
“What about a bad one?”
“What key steps can I take to start booking jobs?”
“How do you prefer to communicate with your clients?”
“What’s one thing you feel actors should do that they don’t?”
These open-ended questions will spark a dynamic dialogue and illustrate a lot about your future agent’s work practices and preferences. They’ll also impress whomever you meet with because most actors rely on asking obvious and generic questions such as “how many clients do you have of my type?”
Set Up the Follow Up. This crucial step will save you hours of waiting and wondering. Before you leave the room, be certain that you know exactly what to expect next. It’s easy to assume that if this agent is interested in working with you, that they’ll tell you so. Not true. The only way you will know whether or not this agent wants to represent you is to ask them. So just go ahead and ask the real question. That way you’ll know exactly how and when to follow up. You might ask, “So, would you like to work together?” or, “What’s our next step?”
Tags: actors, how to get an agent, talent agents Posted in Networking & Relationships | No Comments »
Thursday, September 24th, 2009

As you may know, my mantra is “Do Less More Often.” I often encourage my clients to work for just twenty minutes each day on their acting business. Though they don’t believe at first, they soon discover how effecient and effective their careers can be when they focus for just a short time each day.
Well here’s an outstanding blog post by Peter Bergman on DailyGood.org. He outlines how to make the most out of just eighteen minutes. So, I guess he’s got me beat. Check it out below and thanks to Peter for the fantastic advice.
Yesterday started with the best of intentions. I walked into my office in the morning with a vague sense of what I wanted to accomplish. Then I sat down, turned on my computer, and checked my email. Two hours later, after fighting several fires, solving other people’s problems, and dealing with whatever happened to be thrown at me through my computer and phone, I could hardly remember what I had set out to accomplish when I first turned on my computer. I’d been ambushed. And I know better.
When I teach time management, I always start with the same question: How many of you have too much time and not enough to do in it? In ten years, no one has ever raised a hand.
That means we start every day knowing we’re not going to get it all done. So how we spend our time is a key strategic decision. That’s why it’s a good idea to create a to do list and an ignore list. The hardest attention to focus is our own.
But even with those lists, the challenge, as always, is execution. How can you stick to a plan when so many things threaten to derail it? How can you focus on a few important things when so many things require your attention?
We need a trick.
Jack LaLanne, the fitness guru, knows all about tricks; he’s famous for handcuffing himself and then swimming a mile or more while towing large boats filled with people. But he’s more than just a showman. He invented several exercise machines including the ones with pulleys and weight selectors in health clubs throughout the world. And his show, The Jack LaLanne Show, was the longest running television fitness program, on the air for 34 years.
But none of that is what impresses me. He has one trick that I believe is his real secret power.
Ritual.
At the age of 94, he still spends the first two hours of his day exercising. Ninety minutes lifting weights and 30 minutes swimming or walking. Every morning. He needs to do so to achieve his goals: on his 95th birthday he plans to swim from the coast of California to Santa Catalina Island, a distance of 20 miles. Also, as he is fond of saying, “I cannot afford to die. It will ruin my image.”
So he works, consistently and deliberately, toward his goals. He does the same things day in and day out. He cares about his fitness and he’s built it into his schedule.
Managing our time needs to become a ritual too. Not simply a list or a vague sense of our priorities. That’s not consistent or deliberate. It needs to be an ongoing process we follow no matter what to keep us focused on our priorities throughout the day.
I think we can do it in three steps that take less than 18 minutes over an eight-hour workday.
STEP 1 (5 Minutes) Set Plan for Day. Before turning on your computer, sit down with a blank piece of paper and decide what will make this day highly successful. What can you realistically accomplish that will further your goals and allow you to leave at the end of the day feeling like you’ve been productive and successful? Write those things down.
Now, most importantly, take your calendar and schedule those things into time slots, placing the hardest and most important items at the beginning of the day. And by the beginning of the day I mean, if possible, before even checking your email. If your entire list does not fit into your calendar, reprioritize your list. There is tremendous power in deciding when and where you are going to do something.
In their book The Power of Full Engagement, Jim Loehr and Tony Schwartz describe a study in which a group of women agreed to do a breast self-exam during a period of 30 days. 100% of those who said where and when they were going to do it completed the exam. Only 53% of the others did.
In another study, drug addicts in withdrawal (can you find a more stressed-out population?) agreed to write an essay before 5 p.m. on a certain day. 80% of those who said when and where they would write the essay completed it. None of the others did.
If you want to get something done, decide when and where you’re going to do it. Otherwise, take it off your list.
STEP 2 (1 minute every hour) Refocus. Set your watch, phone, or computer to ring every hour. When it rings, take a deep breath, look at your list and ask yourself if you spent your last hour productively. Then look at your calendar and deliberately recommit to how you are going to use the next hour. Manage your day hour by hour. Don’t let the hours manage you.
STEP 3 (5 minutes) Review. Shut off your computer and review your day. What worked? Where did you focus? Where did you get distracted? What did you learn that will help you be more productive tomorrow?
The power of rituals is their predictability. You do the same thing in the same way over and over again. And so the outcome of a ritual is predictable too. If you choose your focus deliberately and wisely and consistently remind yourself of that focus, you will stay focused. It’s simple.
This particular ritual may not help you swim the English Channel while towing a cruise ship with your hands tied together. But it may just help you leave the office feeling productive and successful.
And, at the end of the day, isn’t that a higher priority?
Posted in balance, time management | No Comments »
Friday, September 18th, 2009

I’m excited to share these fantastic mantras from one of my mentors, Ali Brown. She’s great and these seven financial mantras will surely help you bring more cash into your life. So, here’s Ali….
In my Millionaire Protégé Club, many of my members are surprised that I spend just as much time teaching business strategies as I do teaching the correct money mindset. If you are rich, how you think and feel about money is even more important than how you earn it. But if you don’t think and feel wealthy, then you’ll never get to that point. You need to think rich, feel rich, and take action to achieve the lifestyle you want and to able to support the causes (and people) you care about.
Here are seven mantras that can help you start on the road to riches.
1. “I am responsible for my financial success, and no one else.” Your financial situation is a direct result of your own actions. If you find yourself blaming other people or circumstances, you are not accepting responsibility. Even worse, you are buying into the notion that you are powerless to change your circumstances. Wealthy people create their own lives – it doesn’t just happen for them. You need to believe that, too.
2. “I learn about making money from wealthy people.” If you take advice from someone who is struggling to make ends meet, then chances are, you may find yourself in that situation, too. If, on the other hand, you look to successful mentors who have proven they know how to make and manage their money, then you could rise to their level.
3. “I take good care of my money.” If you can’t manage the money you have, it’s unlikely that the universe will bring you more. Your money management system doesn’t have to be complicated – a notebook, pen, and calculator are all you need to get started. Ignoring your bills won’t help you achieve wealth, but creating a plan for paying off debts will get you on the right track.
4. “I see opportunities in everything.” While some people see roadblocks and risks that prevent them from taking action, you need to see the opportunities. Successful companies like Disney and Trader Joe’s have flourished during difficult economic times, and you can, too, if you know how to recognize opportunities.
5. “I play to win big.” Small thinking leads to small bank accounts. Big thinking leads to big money. Instead of making it your goal to earn a “comfortable” living, get out of your comfort zone and set higher goals for yourself.
6. “I love to receive–especially money.” Learning to accept gifts can help you learn to accept money. Never apologize for your pricing. Charge what you know you are worth and don’t be shy about asking for payment. You deserve to be paid upfront or at least on time!
7. “I enjoy giving money to others.” Tithing–the act of giving back to worthy people and organizations–is an important part of the money cycle. When I received a thank you card from a past client with a tithe of three $100 bills, I immediately left the other for the hotel maid. Giving to someone else feels good!
Follow these seven mantras and the money will follow, too.
© 2009 Ali International, LLC
Self-made multimillionaire entrepreneur and Inc. 500 CEO Ali Brown is devoted to creating financial freedom for women globally through the power of entrepreneurship. To learn how to create wealth and live an extraordinary life now, register for her free weekly articles at www.AliBrown.com
Posted in money and finances | 1 Comment »
Thursday, September 17th, 2009
Every actor understands the importance of a great headshot. A simple 8×10 picture can open a lot of doors for you if utilized correctly. Your headshot must represent the real you while showcasing your unique castability. That’s a lot of responsibility for one tiny photograph.
Knowing the importance of a headshot, it’s easy to over think things. You can spend a lot of time exploring your essence, how others perceive you, your best angles, colors and outfits. Shooting new headshots is a pretty big deal but, it doesn’t have to be an arduous, painful process.
I’ve identified six simple steps to help you finally capture your dream headshots. By following this easy plan, you’ll discover that getting the right shot is actually a piece of cake.
Step 1. Draw character parallels. Make a list of 5-12 specific performances you have seen that resonate with you. These don’t have to be actors who look like you. They don’t have to be of your gender. They don’t even need to be contemporary. Just make a list of five. After you’ve made that list, describe each performance with one or two adjectives.
Step 2. Select your power adjectives. Looking at your list of adjectives, select the top two to four that best represent the list as a whole. I call this process “nutshelling”
Perhaps you might select the following adjectives: vulnerable, endearing, and quietly powerful. Keep these words in mind and visualize an image of a person who possesses all of these qualities.
Step 3. Create Your Characters. Use these adjectives to help create three specific character descriptions for yourself: dramatic, comedic, and a character driven role. After you’ve completed your character breakdowns, you’ll have three very specific essences that you can now capture in your headshot photo shoot.
Here are three examples:
Drama: (Suzanne) A social worker who fiercely protects the kids that she works with. Her job is her life, so she has no time for romance. She’s often overlooked or underestimated by her peers because she has such a soft exterior. But underneath lies a force to be reckoned with.
Comedy: (Josephine) The only unmarried member of a close-knit group of friends, Josephine often feels like an outsider. She’s clumsy, yet lovable. She’s well-read, but lacks street smarts. Josephine’s very unlucky in love. She gets nervous around attractive men, which often leads to uncontrollable bouts of the hiccups. All of this aside, Josephine’s naïve outlook on life allows her to give top notch advise to her friends in need.
Character Driven Role: (Candace) Candace got married very young and at the age of 35, finds herself at the end of an abusive relationship. Candace works as a local cannery where she’s been earning minimum wage for the last six years. After loosing her mother to cancer, Candace digs deep and finds the strength to change her life for the better.
Step 4: Get thinking. Identify specific thoughts or emotions each character experiences. Perhaps words that represent them or phrases they say.
For example, Suzanne might say, “Don’t worry. I’ll protect you. The phrase, “Always a bridesmaid. Never a bride” may represent Josephine. Candace might feel exhausted.
Keep these thoughts in mind during your headshot photoshoot. With powerful thoughts or emotions in mind, you will easily capture the honest essence of your ideal roles.
Step 5. Plan your wardrobe, but don’t over think it. How can you convey the essence of each character in the subtlest of ways? Remember, the best wardrobe adds to the energy of the character without being distracting.
Step 6. Bring it All Together. Now you have three specific looks and three specific thoughts. Being an actor, the rest is easy. Just bring these thoughts and your wardrobe to your photo shoot. Then, as each different “look” or character is being shot, you simply think the thoughts of the character you’ve developed.
Oh, one last thing… One of my favorite LA photographers is Natalie Young. She just shot my photos and we had a blast. If you’re looking for tremendous photos, check out her website at http://www.natalieyoungla.com.
Tags: acting, actors, headshots Posted in headshots, marketing for actors | 1 Comment »
Monday, September 14th, 2009
Last month, a student asked me for tips on working through the day to day errands that often distract you from your true purpose.
She wrote, “Since I started to practice the principles you teach, I’ve truly discovered what I am most passionate about. Now, I find that tending to necessary errands has become particularly difficult because it is so contrary to my Tao. Can you suggest any tips for making these tasks less tedious and painful, and more fun or rewarding?”
Once you discover your true passion, you certainly want to devote as much time as possible doing what’s most fulfilling. So, how do you manage the day to day busy work that must be done, but isn’t always fun to focus on?
Here are three tips to effectively manage your errands and leave more time to pursue your passions:
Automate
Save time by automating as much as possible. List all of your administrative tasks such as paying bills, cleaning your house, going to the post office, buying groceries, and running general errands. Which tasks on your list can be automated? Most banks now offer automatic bill pay, saving your time and energy. You can also automate your mailings with services like AmazingMail.com. Create a schedule for most of your monthly marketing while you’re at it. Doing so will free your mind up to focus on your craft and your career. The more you automate, the more time you’ll have and the less stress you’ll experience.
Delegate
Don’t forget that it is just another form of energy. If you are willing to spend a little money delegating some errands, you’ll have more time to focus on what you really want to do.
Years ago, I had a roommate who just couldn’t keep track of her bills. She was frequently late with her payments and struggled to establish a schedule she could stick to. So, we traded tasks. I kept track of her bills and paid them each month while she took care of all the laundry. Pretty good trade-off, if you ask me!
Think about what tasks you can hand off to another person. You might be able to barter away some tasks and perhaps pay someone to remove other jobs from your plate. Do what you’re good at and let others take care of the rest.
Appreciate
Like it or not, you will inevitably have to tackle certain jobs that are often unfulfilling, and tedious. You can easily complete these boring, yet necessary errands by identifying how these tasks serve your bigger purpose.
My client, Alicia believed that nothing was as tedious as washing her car. Alicia could list at least fifty things she’d rather do than clean her car. So, she allowed her car to become so dirty that she was embarrassed to be seen in it. Horror overtook her every time she pulled into a parking lot.
T. Harv Eckert brought renewed attention to the phrase, “The way you do anything is the way you do everything.” So, in effect, Alicia’s dirty car reflected the mess in her acting career. Alicia soon connected the dots between her messy car and her acting career. She realized that her car did not reflect the life she wanted to lead. So, she began to treat her car the way she would if she was an A-List actress. Alicia understood that the way she does anything is indeed the way she does everything. Now keeping a clean car is simple for Alicia. Every time she washes it, she knows she’s one step closer to acting success.
When you can appreciate how today’s tedious tasks serve your passion as an artist, you’ll soon fall in love with every job you do knowing that it reflects a brighter future.
Try it out. Automate your errands, delegate some jobs, and appreciate how tasks today serve your passion tomorrow.
Posted in balance, time management | No Comments »
Tuesday, September 8th, 2009
I am returning today from a much needed, long overdue vacation with my hubby. Taking time off is an easy thing to put off in an industry that’s ever changing and always busy. I must admit that I probably work a little too much. In large part because I absolutely love what I do, but also because I don’t value down time enough.
Well not anymore! My new commitment to my career and to my life is to vacation… a lot. Well, at least twice a year. And that doesn’t count family visits, either (no offense, Mom).
T. Harv Eckert says, ”The way you do anything is the way you do everything.” This means that if I’m ignoring rest and relaxation, that affects my work life as well.
So, rather than postpone fun until I have all my ducks in a row, I’m off to bring balance to my life right now. Have you had a vacation today?
Tags: balance Posted in balance | No Comments »
Wednesday, September 2nd, 2009

We’ve all heard the old line in this business, “It’s all about who you know.” I believe that it’s less about who you know and more about how well you know them. One key to success is powerful relationships. So, here are eight simple tips to help you strengthen your professional relationships.
1. Add value.
Be willing to help others. Listen well. Go see your friends’ shows. Show up on time and stay through the end. Send thank you cards. Remember birthdays. Offer help and support. Tell others about a great book you’re reading or a fantastic restaurant you enjoyed. Participate because you want to, not because you have to. Share your ideas, resources and time. The Tao of Show Business involves a natural flow, so if you are unwilling to give things away, you actually block the natural flow of things. How can you expect people to help you when you don’t first help others? Don’t be the person who only contacts others when you need a favor. Stay in consistent communication so asking for help is no big deal, and receiving it is easy. Add value and increase the value of your day-to-day life.
2. Be authentic.
Stop worrying about what casting directors or agents are looking for. They’re looking for you, so just be yourself. Be authentically you, so that you will easily find your people. Be you and make everyone’s job a little easier. My client, Justine, got fired from her fourth agent in about four years. Not because she couldn’t act or even because her résumé was weak. Justine left the wrong impression with her agents every time she met with a new one. You see, Justine is really quirky and kinda clumsy. She’s adorably neurotic and very marketable. Yet Justine figured the best way to take an agent meeting was to arrive all buttoned up and proper. That’s what she did and agents got the message, so these same people continued to send her out on auditions for uptight professional types; the opposite of who Justine really is. It’s no wonder she couldn’t keep an agent. Justine wasn’t her authentic self and therefore wasn’t making the right match. As soon as she allowed herself to be her true self, she found the right agent who found the right auditions and Justine started booking like crazy. Be authentically you. Nobody else does you like you do!
3. Embrace the power of teamwork.
Share your passion and talent with the people in your life and encourage them to do the same. John Paul Getty once said that he would rather have 1% of the effort of 100 men than 100% of his own effort. You do not have to take this journey on your own. You can enlist the support, feedback and resources of others to make things happen more efficiently and effectively. Force yourself to ask for help and be the first to offer it. Be willing to ask questions and open to receiving honest, constructive feedback. Connect people together. What better way to strengthen your team than to connect your people together! Think about the people you know and identify who they should know and why. Make introductions to support the Collaborators in your life and tie your separate circles together while you’re at it.
4. Expect nothing.
As cool as it would be to control everyone around you, that’s just not the way it works. You can only control your own actions, so let go of any expectations you may have about who should do what and how things should all go. Don’t keep score. Be responsible for your own needs and wants. Focus on you and do the things that inspire you or make you feel good. Take action because you want to, not because you have to. Release your need to be in charge and be open to any possibility. Surprise yourself.
5. Listen more and talk less.
The best conversationalists are those people who listen more than they speak. Pay attention to what’s going on. Observe others and learn from their successes as well as their mistakes. Make others feel appreciated because you listen to what they have to say. Even if you’ve heard it all before, always bring new ears and eyes to every situation in order to learn. That’s how you get better.
6. Follow up and follow through.
Stay in touch. Don’t leave things unfinished and be mindful enough not to over-commit. Do what you say you will and communicate openly. Be honest. Don’t be flakey. Show up when you say you will. Answer your phone and return phone calls quickly. Actively participate in your career and keep your word.
7. Turn your complaints into requests.
Stop moaning and make change. If your scene partner isn’t pulling her weight, don’t complain about it. Look for creative solutions and constructive ways to create new results, encourage new behaviors, or completely change your relationship. Crying won’t get you anywhere, so be a part of the solution rather than the problem. If you cannot turn your complaint into a request, you have nothing to complain about.
8. Be cool.
The only power to be had exists in the present moment. Don’t worry about what happened last week, about what you forgot to do, or where you dropped the ball. Stop worrying about the future, wondering about whether or not you’ll get that callback or if your agent is really working hard on your behalf. You cannot change the past and you can’t predict the future, so just be cool and stay present.
Tags: actor, actors, add value, be authentic, networking Posted in Networking & Relationships | No Comments »
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