Capturing your essence in a clever, dynamic, and unique way all in less than 160 characters is a challenge. Yet, that’s exactly what you must do in order to have a Twitter bio that stands out, attracts followers, and gathers opportunities. The secret to a compelling Twitter bio boils down to two key ingredients: connection and credibility.

Alright, we all make mistakes, and I’m no exception. A couple of years ago, I published a blog post arguing why an actor doesn’t really need a website. Well, times have certainly changed. So, I admit it… I was wrong. Find out why by watching this week’s Acting Business Bite.

As an actor, what does it really mean to Turn Pro? Is it adding an awesome agent or manager to your team? Is it booking a pilot in the New Year? Is it supporting yourself financially solely through acting? Whatever Turning Pro means to you, click here to watch a special video I created outlining three crucial ingredients to help you Turn Pro in 2013. Warning: This video contains an awkward + awesome 90s rap reference… the awkward part is me.

You did it! Booked the job, wrote a press release, and sent it out. Now, your hometown newspaper is doing a story about you. Want to make the most of it? Watch this week’s edition of Acting Business Bites to find out how to make the most of your press.

Do you know how to channel your art and creativity into your marketing tools and plan? Have you ever tried to implement a strategic, measurable plan while allowing it to breathe and even fail? Watch this weeks Acting Business Bite to find out how to do both. What is a way you stayed true to your art while still embracing your marketing pieces to effectively share your gifts with the world? I look forward to your answers below.

We’ve all done it or heard about it: the mass mailing. But something is essentially wrong with that statement. Why would you market yourself, your art, your career to the “masses”? That’s setting yourself up to be the needle in the haystack for someone to find. So instead, you decide who you want to work with and ask them to collaborate by reaching out through creative marketing. Why wait for them to approach you? You can be strategic about the kind of work you want to do and with whom right now.

A drop-off is as simple as hand delivering your headshot to your target casting directors’ or agents’ offices. Some people love it, some people dread it. There is an art to the drop-off, and it’s all about being easy, breezy. Watch this week’s Acting Business Bite to find out the RIGHT and the WRONG way to do a drop-off.

Be in class, get an agent, let your agent get you work, do shows. Seriously, is this formula supposed to work? Because it doesn’t. And it’s boring! I’m ushering in a new paradigm where you’re in charge of your business. Good bye marketing and sales, hello connecting and adding value. Doesn’t that just sound better already? How would it change your career if you ditched the old paradigm? What’s one new action you’d take if those rules didn’t apply?

This is a guest post by my social media partner-in-crime, Thérèse Cator. Enjoy her great insights about making the most of your Facebook page. If you’re not marketing your acting career with a Facebook page, you’re missing out on a mega opportunity. How mega? Pretty soon, Facebook will hit the 1 billion user mark. I know it’s a big number to wrap your head around, so let’s break it down.

If you plan on acting for longer than a couple of years, you’re bound to find that your castability will evolve as you do. Perhaps you were an ingenue, but after a couple of decades of acting, you just don’t fit into that category any more. Maybe you’ve lost a lot of weight and you look different. Maybe you just feel like you’ve evolved as a person and want to pursue different roles than what you’ve booked in the past. So, how can you market yourself effectively when you think your type has changed? Watch this week’s Acting Business Bite to find out.