Actor + social media maverick Tony Howell shows us how ditching your Facebook Fan Page for your profile can be more effective, easier + smarter. Friends, fans and industry contacts want to follow your real life, and this simple shift can deepen those connections + give you more credibility as an artist. It’s time to align your offline self with your online presence.
In your actor marketing, one of the most effective components you can include is a review or testimonial. But what do you do if you don’t have a review from the New York Times or LA Weekly or Backstage? And how do you make it easy for someone to say yes to that big questions, “Will you write something about me?”
Do you think you need to be famous before anyone will write about you in the paper? If so, I’ve got news for you. Every stream of media out there is craving content, and you just might be able to feed some of those hungry outlets. First up, the press release. And, if you learn to use it in the right way, getting press can actually help you get work.
Capturing your essence in a clever, dynamic, and unique way all in less than 160 characters is a challenge. Yet, that’s exactly what you must do in order to have a Twitter bio that stands out, attracts followers, and gathers opportunities. The secret to a compelling Twitter bio boils down to two key ingredients: connection and credibility.
Alright, we all make mistakes, and I’m no exception. A couple of years ago, I published a blog post arguing why an actor doesn’t really need a website. Well, times have certainly changed. So, I admit it… I was wrong. Find out why by watching this week’s Acting Business Bite.
As an actor, what does it really mean to Turn Pro? Is it adding an awesome agent or manager to your team? Is it booking a pilot in the New Year? Is it supporting yourself financially solely through acting? Whatever Turning Pro means to you, click here to watch a special video I created outlining three crucial ingredients to help you Turn Pro in 2013. Warning: This video contains an awkward + awesome 90s rap reference… the awkward part is me.
You did it! Booked the job, wrote a press release, and sent it out. Now, your hometown newspaper is doing a story about you. Want to make the most of it? Watch this week’s edition of Acting Business Bites to find out how to make the most of your press.
Do you know how to channel your art and creativity into your marketing tools and plan? Have you ever tried to implement a strategic, measurable plan while allowing it to breathe and even fail? Watch this weeks Acting Business Bite to find out how to do both. What is a way you stayed true to your art while still embracing your marketing pieces to effectively share your gifts with the world? I look forward to your answers below.
We’ve all done it or heard about it: the mass mailing. But something is essentially wrong with that statement. Why would you market yourself, your art, your career to the “masses”? That’s setting yourself up to be the needle in the haystack for someone to find. So instead, you decide who you want to work with and ask them to collaborate by reaching out through creative marketing. Why wait for them to approach you? You can be strategic about the kind of work you want to do and with whom right now.
A drop-off is as simple as hand delivering your headshot to your target casting directors’ or agents’ offices. Some people love it, some people dread it. There is an art to the drop-off, and it’s all about being easy, breezy. Watch this week’s Acting Business Bite to find out the RIGHT and the WRONG way to do a drop-off.