Date Posted: Nov5, 2014
Elizabeth Sommerschield has been my personal web developer for years. I have not met anyone more knowledgeable about what works best on the web than her, so I asked her to guest write this week’s Business Bite. In it, she outlines the five aspects every good website needs to master.
Date Posted: Oct1, 2014
Let’s get real: if you’ve worked with me before or ever read my blog, you know I think a monthly newsletter is a great way to stay in touch with your “fans,” the people who love your work and support you. Been there, done that, right? But I still get lots of newsletters every week with subject lines like “Jane Actor’s Updates” or dry lists of resume fillers. Your fans want to hear from YOU, not an autobot with audition stats. And it’s that vulnerability that keeps you connected and on their radar. So here are my three golden rules for email newsletters to help keep your marketing interesting and welcome in your fan’s inbox.
Date Posted: Aug13, 2014
You’ve completed your actor training. You’ve saved up some money, and now you’re getting ready to make the bold move to a big city market. Whether you’re moving to New York, Los Angeles, London or Chicago, you want to make sure that you hit the ground running and move into a new city with the seeds of a few industry connections already in place. Check out these three tips for paving the way toward creating the actor life you’ve been dreaming of in a brand new city.
Date Posted: May21, 2014
For most of us, it’s never easy to write a bio. We feel like we’re bragging or rambling or too casual. But when it comes to engaging the reader, a stuffy list of all your credits just won’t cut it. The purpose of your bio when it comes to your marketing is to create a connection with the audience and really illustrate who you are and the experience you create as an actor. And the process should be fun. Watch this week’s Acting Business Bite to learn my four easy tips on how to write a bio that isn’t boring.
Date Posted: Apr9, 2014
If you’re having trouble connecting in person with a particular casting office for whatever reason (maybe you’re not in the same city or they don’t do workshops), video cover letters are a great way to become known. Basically, a video cover letter is exactly what it sounds like. Rather than introducing yourself traditionally on paper, make a quick video to give them a taste of how great you are.
Date Posted: Mar26, 2014
One of the best ways to build a relationship with casting and help them get to know, like and trust you is to reach out to them consistently over a period of several months. You might think of this as marketing, but let’s define what that really means. Marketing is simply sharing who you are and allowing other people to decide for themselves whether they want to connect and work with you.
Date Posted: Mar19, 2014
When was the last time you got a e-mail newsletter from a fellow actor who you maybe took a class with but can’t remember who he is? And now out of the blue, you’re getting this long update about all the things he’s doing in his career, and you’re thinking, “Wait a second. I didn’t opt in for this.” If you’re like me, you’re probably getting newsletters like this on a daily basis.
Date Posted: Jan30, 2014
If you’ve ever felt overwhelmed or stressed out about reaching out to the media, then this week’s guest article by Tammy Lynn at Spotlight PR Company is for you. Learn her three tips to help you gain the media momentum you need to take your career to the next level.
Date Posted: Jan23, 2014
There is one question I get asked constantly from all kinds of actors. Young actors, experienced actors, actors who just moved to Los Angeles and actors who might even have representation but are looking for a better fit are all wondering: “How do I get an agent?”
Date Posted: Nov20, 2013
Actor + social media maverick Tony Howell shows us how ditching your Facebook Fan Page for your profile can be more effective, easier + smarter. Friends, fans and industry contacts want to follow your real life, and this simple shift can deepen those connections + give you more credibility as an artist. It’s time to align your offline self with your online presence.