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How to Create a Video Cover Letter

If you’re having trouble connecting in person with a particular casting office for whatever reason (maybe you’re not in the same city or they don’t do workshops), video cover letters are a great way to become known. Basically, a video cover letter is exactly what it sounds like. Rather than introducing yourself traditionally on paper, make a quick video to give them a taste of how great you are.

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TV Target List Tips: Combine Logic And Passion For Your Best Results

One of the best ways to build a relationship with casting and help them get to know, like and trust you is to reach out to them consistently over a period of several months. You might think of this as marketing, but let’s define what that really means. Marketing is simply sharing who you are and allowing other people to decide for themselves whether they want to connect and work with you.


How to Escape the Trash Folder

When was the last time you got a e-mail newsletter from a fellow actor who you maybe took a class with but can’t remember who he is? And now out of the blue, you’re getting this long update about all the things he’s doing in his career, and you’re thinking, “Wait a second. I didn’t opt in for this.” If you’re like me, you’re probably getting newsletters like this on a daily basis.


Take the Mystery Out of the Media

If you’ve ever felt overwhelmed or stressed out about reaching out to the media, then this week’s guest article by Tammy Lynn at Spotlight PR Company is for you. Learn her three tips to help you gain the media momentum you need to take your career to the next level.


Your 7 Step Agent Marketing Plan

There is one question I get asked constantly from all kinds of actors. Young actors, experienced actors, actors who just moved to Los Angeles and actors who might even have representation but are looking for a better fit are all wondering: “How do I get an agent?”


Why You Should Kill Your Fan Page

Actor + social media maverick Tony Howell shows us how ditching your Facebook Fan Page for your profile can be more effective, easier + smarter. Friends, fans and industry contacts want to follow your real life, and this simple shift can deepen those connections + give you more credibility as an artist. It’s time to align your offline self with your online presence.


The Easy Way to Collect Rave Reviews About Your Work

In your actor marketing, one of the most effective components you can include is a review or testimonial. But what do you do if you don’t have a review from the New York Times or LA Weekly or Backstage? And how do you make it easy for someone to say yes to that big questions, “Will you write something about me?”


How To Generate Press To Get Success As An Actor

Do you think you need to be famous before anyone will write about you in the paper? If so, I’ve got news for you. Every stream of media out there is craving content, and you just might be able to feed some of those hungry outlets. First up, the press release. And, if you learn to use it in the right way, getting press can actually help you get work.


3 Steps to Writing a Terrific Twitter Bio

Capturing your essence in a clever, dynamic, and unique way all in less than 160 characters is a challenge. Yet, that’s exactly what you must do in order to have a Twitter bio that stands out, attracts followers, and gathers opportunities. The secret to a compelling Twitter bio boils down to two key ingredients: connection and credibility.


You DO Need a Website

Alright, we all make mistakes, and I’m no exception. A couple of years ago, I published a blog post arguing why an actor doesn’t really need a website. Well, times have certainly changed. So, I admit it… I was wrong. Find out why by watching this week’s Acting Business Bite.