When was the last time you got a e-mail newsletter from a fellow actor who you maybe took a class with but can’t remember who he is? And now out of the blue, you’re getting this long update about all the things he’s doing in his career, and you’re thinking, “Wait a second. I didn’t opt in for this.”
If you’re like me, you’re probably getting newsletters like this on a daily basis.
Guys, the most important thing for you to consider in your marketing is the experience that you’re creating for people. And if you’re violating their e-mail boundaries by simply not getting permission before you put them on your newsletter, you’re not creating a very rich experience for them.
Watch this week’s Acting Business Bite to learn how to first ask for a buy-in to send your newsletter.
So, let’s be SPAM free from this day forward. Your assignment this week is to send that buy-in e-mail + build the kind of relationships that really make a difference.
How do you create a rich experience for your fans + friends on your e-mail list?
Let me know in the comments below.