How to Escape the Trash Folder

When was the last time you got a e-mail newsletter from a fellow actor who you maybe took a class with but can’t remember who he is? And now out of the blue, you’re getting this long update about all the things he’s doing in his career, and you’re thinking, “Wait a second. I didn’t opt in for this.”

If you’re like me, you’re probably getting newsletters like this on a daily basis.

Guys, the most important thing for you to consider in your marketing is the experience that you’re creating for people. And if you’re violating their e-mail boundaries by simply not getting permission before you put them on your newsletter, you’re not creating a very rich experience for them.

Watch this week’s Acting Business Bite to learn how to first ask for a buy-in to send your newsletter.


So, let’s be SPAM free from this day forward. Your assignment this week is to send that buy-in e-mail + build the kind of relationships that really make a difference.

How do you create a rich experience for your fans + friends on your e-mail list?
Let me know in the comments below.


13 Responses to “How to Escape the Trash Folder”

  1. allison says:

    I love your shirt!!!!!!

    And the content is great, too :)


  2. Beautiful top! VIP for buy-in.

  3. Ksnyder says:

    Thanks for this!

  4. Excellent advice! I’m going to put this into action!

  5. Sarah Sido says:

    I 100% agree with your message. I would argue that it should be taken further. By putting the onus on the receiver to unsubscribe, this still feels like spam to me (and you are right, we are getting soooo much of it). It would feel more respectful to me to send that asking email via regular email (not a service like mailchimp) with the action being something along the lines of – “if you’d like to receive my email, please let me know in a response and I will add you to my list. If you don’t want to receive these newsletters simply do nothing and you will not be subscribed.” Subscribing someone and just letting them know they can unsubscribe does not feel like opting in to me.

  6. Cynthia Shaw says:

    I struggle with adding people to my MailChimp email newsletter and letting them know they can unsubscribe and sending an email like Sarah mentions above.

  7. Whit Spurgeon says:

    Hey Dallas.

    Thank you for this — you are talking about things I basically already do, but the fact you’re talking about this at all puts you steps above others trying to do similar things to what you do.

    Kudos to you for some class, common sense, and for making the internet world a less “spammy” place.

  8. Leanne says:

    LOVE this!

    I just finished watching your video and sent my email out. I’ve had a only a few unsubscribes, but more responses from people saying how much they like the newsletters. This was a great idea! Thank you.

    And love the shirt, too!

  9. Morgan Page says:

    Awesomeness Dallas!

    This advice is prominent!! Im on it!!

    Thank you so much!

  10. […] the weekly Business Bite I get from St. Dallas ( she mentioned a little film festival in LA called […]

  11. Alex says:

    Here’s a transcription of the script example Dallas used:

    “Hey Dallas,

    I really want to be good about staying in touch with you, so I’d like to send you quick, periodic updates that always include something cool that I’ve discovered. If you’d rather not receive these updates, I totally understand. All you have to do is hit the unsubscribe button at the bottom of this email”

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