This is a guest post by my social media partner-in-crime, Thérèse Cator. Enjoy her great insights about making the most of your Facebook page.
If you’re not marketing your acting career with a Facebook page, you’re missing out on a mega opportunity.
How mega?
Pretty soon, Facebook will hit the 1 billion user mark. I know it’s a big number to wrap your head around, so let’s break it down.
What exactly does that number mean for your acting career?
In a nutshell, it means that the people who can make an impact on your career (producers, directors, casting directors, agents, managers, you name it) are hanging out on Facebook a whole lot. Therefore, that means you must make Facebook marketing a part of your strategy.
So a little honesty time:
Did you freak out when Facebook introduced Timeline for Pages?
If so, don’t worry – I’ve got you covered.
Here are 3 easy power moves that will make your Facebook Timeline Page shine as brightly as you do:
1. Use The Highlight Feature
A neat feature that’s in Timeline is the ability to highlight a post. When you do this, it expands your post to the full width of your page.
This is your way of telling your fans what’s a must see on your page. Here are a few ideas of what you could highlight:
- your upcoming tv and film appearances
- show openings
- your reel
To use the highlight feature, simply hover over the post and then click on the star icon.
Here’s how I used the highlight feature on my page:
2. Add Photos In Batches
Most actors add photos sparingly to their Facebook page.
Big mistake.
Facebook Timeline is extremely visual, so be sure to use that to your advantage.
If you are using photos in your Timeline, wonderful! Now try this on for size: instead of adding one or two photos here or there, try adding your photos in batches. To be specific, add 3-4 photos at once to create a dynamic album.
It’s an easy way to visually diversify your page. That means your pictures will not only look better when you do it this way, but you’ll be creating interesting and fun content for your fans.
Here’s an example of how I used a set of photos on Facebook:
3. Wow Them With Your Cover Photo
Your cover image is your chance to give potential fans a great first impression, and to engage existing fans.
Your cover image needs to be engaging and fun, and highlight who you are. Essentially, this should tell a potential fan in a matter of seconds who you are and what you’re about.
Fortunately for you, being an actor has perks, one of them being you probably have a lot of photos of yourself.
Why not use them to create a collage of the roles you’ve played or the different types of roles you want to play? Don’t be afraid to experiment because you can also change your cover image as often as you’d like. So if you’re booking a lot of work or creating your own, use this prime real estate to showcase your latest projects.
Check out how actor Bret Shuford highlights his current project in his cover image. Pretty cool, right?
And speaking of Bret, have you registered for the free Power Player Success Files call? Bret, along with Cara Saunders and Sonora Chase, will be dishing on how they use social media for their acting careers. It’s gonna be good so head over to SocialMediaPowerPlayer.com to grab your spot!
It’s your turn.
Answer this: Which one of these 3 Facebook power moves will you be implementing on your page?
Leave a comment below and let me know which one’s your favorite.
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Thérèse Cator loves teaching artists, businesses and people from all walks of life how to easily use the web and social media to build their empires. In addition to being the founder of theresesquared.com, she’s also a filmmaker and is currently developing her first feature. She’s headed marketing campaigns for Fortune 500 companies, million dollar non-profits, an award winning film, and even a New York Times best-selling author. Be sure to sign up for her weekly Social Media Power Move to help boost your online marketing strategy for your acting career.
For sure will be using the Cover Photo technique! Thanks
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Thérèse Cator Reply:
July 27th, 2012 at 3:13 pm
Awesome Chirag! Thanks for reading! ~Thérèse
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Great reminder about the highlight feature. Will use it for sure.
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Thérèse Cator Reply:
July 27th, 2012 at 3:14 pm
Hey Penny,
Glad you enjoyed the article! I love the highlight feature too!
~Thérese
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All three…right now!
Thanks,
LJ
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Thérèse Cator Reply:
July 27th, 2012 at 3:15 pm
haha! Thanks for reading LJ! ~Thérèse
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Im going to implement the expandable post tip and photo tip. I’ve the other other one and didn’t realize how powerful those other two really are! Thank you!!!
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Thérèse Cator Reply:
July 27th, 2012 at 3:16 pm
That’s awesome Greg! Yup, it’s the little things that count. You’re welcome! ~Thérèse
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I didn’t know about the highlighted post feature. Awesome!
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Thérèse Cator Reply:
July 27th, 2012 at 3:16 pm
Hey Natalie, Yup it’s a good one! Glad you enjoyed the article! ~Thérèse
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I will use all three! Thank you so much!!!!
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Thérèse Cator Reply:
July 27th, 2012 at 3:17 pm
You’re welcome Laura! Thanks for reading! ~Thérèse
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Excellent tips. I will be using them for my next film project:)
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Thérèse Cator Reply:
August 7th, 2012 at 11:17 pm
Glad they helped Jamie! Btw what’s your film about?
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Used the highlight feature right away. I want to do something with pictures but that’s taking a bit more time to figure out.
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Thérèse Cator Reply:
August 7th, 2012 at 11:18 pm
Hey Kris, Love the highlight feature too! If you have a specific question about pictures you can ask me away on facebook.com/theresesquared or on Twitter @theresecator
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This is great, I’m going to use my photos to make a nice collage for my cover photo. I was getting tired of the old one too! Also, very much enjoyng the SMPP program. Just finished watching the Facebook Big Picture video. Can’t wait for the rest! Big thanks to you and Dallas!
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Thérèse Cator Reply:
August 7th, 2012 at 11:19 pm
You’re welcome Erica & so glad you’re loving SMPP! I truly loved putting all the strategies together.
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As usual valuable/easy to apply tips. All three but specially the pictures and changing the banner . . . Thanks Therese!!! you are awesome!!!
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Thérèse Cator Reply:
August 7th, 2012 at 11:20 pm
Thanks Delmy! You rock!!! Yup it’s the little things that count.
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So I’m a little young but still wanna be an actress. Mum is supportive but after this… well it sucks because i don’t have a facebook and wont get one anytime soon. I have tried convincing but it doesn’t work. I’m just too young. Got any other advice for teens or tweens that want the same thing but don’t have social media as an option for success???
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Thérèse Cator Reply:
August 7th, 2012 at 11:22 pm
Have your mom read this article Willow. There are still ways for you to promote your career on Facebook and your Mum feeling like she’s not losing her little girl. Maybe she’d consider personally c0-managing your Facebook page? Hope that helps! If you have any questions let me know.
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Interestingly enough I’ve been using these three suggestions already. Great tips!
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All three! have just updated my facebook cover, highlighted a significant post and been uploading sets of pics. All very useful. Would love some advice on how to reach out to industry professionals using my facebook page/website…?
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Great, article! I noticed that all the photo examples are of Facebook pages, like pages for businesses, organizations, etc. I have my personal Facebook account that I’d like to keep personal, so I can see how having a Facebook Page would be advantageous for connecting with people. But I feel suuuuuper awkward about making a page about me/my acting business and having people “like” it.
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