This is a guest post by my social media partner-in-crime, Thérèse Cator. Enjoy her great insights about making the most of your Facebook page.
If you’re not marketing your acting career with a Facebook page, you’re missing out on a mega opportunity.
Pretty soon, Facebook will hit the 1 billion user mark. I know it’s a big number to wrap your head around, so let’s break it down.
What exactly does that number mean for your acting career?
In a nutshell, it means that the people who can make an impact on your career (producers, directors, casting directors, agents, managers, you name it) are hanging out on Facebook a whole lot. Therefore, that means you must make Facebook marketing a part of your strategy.
So a little honesty time:
Did you freak out when Facebook introduced Timeline for Pages?
If so, don’t worry – I’ve got you covered.
Here are 3 easy power moves that will make your Facebook Timeline Page shine as brightly as you do:
1. Use The Highlight Feature
A neat feature that’s in Timeline is the ability to highlight a post. When you do this, it expands your post to the full width of your page.
This is your way of telling your fans what’s a must see on your page. Here are a few ideas of what you could highlight:
- your upcoming tv and film appearances
- show openings
- your reel
To use the highlight feature, simply hover over the post and then click on the star icon.
Here’s how I used the highlight feature on my page:
2. Add Photos In Batches
Most actors add photos sparingly to their Facebook page.
Facebook Timeline is extremely visual, so be sure to use that to your advantage.
If you are using photos in your Timeline, wonderful! Now try this on for size: instead of adding one or two photos here or there, try adding your photos in batches. To be specific, add 3-4 photos at once to create a dynamic album.
It’s an easy way to visually diversify your page. That means your pictures will not only look better when you do it this way, but you’ll be creating interesting and fun content for your fans.
Here’s an example of how I used a set of photos on Facebook:
3. Wow Them With Your Cover Photo
Your cover image is your chance to give potential fans a great first impression, and to engage existing fans.
Your cover image needs to be engaging and fun, and highlight who you are. Essentially, this should tell a potential fan in a matter of seconds who you are and what you’re about.
Fortunately for you, being an actor has perks, one of them being you probably have a lot of photos of yourself.
Why not use them to create a collage of the roles you’ve played or the different types of roles you want to play? Don’t be afraid to experiment because you can also change your cover image as often as you’d like. So if you’re booking a lot of work or creating your own, use this prime real estate to showcase your latest projects.
Check out how actor Bret Shuford highlights his current project in his cover image. Pretty cool, right?
And speaking of Bret, have you registered for the free Power Player Success Files call? Bret, along with Cara Saunders and Sonora Chase, will be dishing on how they use social media for their acting careers. It’s gonna be good so head over to SocialMediaPowerPlayer.com to grab your spot!
It’s your turn.
Answer this: Which one of these 3 Facebook power moves will you be implementing on your page?
Leave a comment below and let me know which one’s your favorite.
Thérèse Cator loves teaching artists, businesses and people from all walks of life how to easily use the web and social media to build their empires. In addition to being the founder of theresesquared.com, she’s also a filmmaker and is currently developing her first feature. She’s headed marketing campaigns for Fortune 500 companies, million dollar non-profits, an award winning film, and even a New York Times best-selling author. Be sure to sign up for her weekly Social Media Power Move to help boost your online marketing strategy for your acting career.