The Actors’ Business Blueprint

What is the Blueprint?

The Actors’ Business Blueprint is a two day, in-person intensive held in Los Angeles and New York that gives you a personalized step-by-step marketing system designed to boost your results while saving you time and money.

It’s built to eliminate guesswork while giving you the focus, motivation, and clarity you need to take your career to the next level.

Whether you’re just getting started or have been around the biz for decades, these strategies will meet you where you are and help propel you forward.

Dreaming of Broadway, network television, and feature films? The Blueprint has helped countless actors get there.

Marketing Matters

Here’s what I hear from actors again and again:

Believe me, I get it. But those complaints apply to the old paradigm.

Learning to market effectively is THE key to moving forward faster in your career. All the talent in the world doesn’t matter if no one gets to see it. Simply put, marketing breaks down the barrier between where you are and where you want to be in your career. Savvy actors master marketing; working actors master marketing.

Here’s what you’ll learn to do with the Blueprint…

  • More than 20 marketing templates and scripts to get your marketing on the move
  • Lifetime access to recordings and transcripts of the entire intensive so you revisit the material whenever you lik
  • A personalized plan for your specific career goals with direct input from me

What the Blueprint Does for Actors:

Dallas’ passion is inspiring…
“Dallas’ Blueprint revolutionized the way I view my Acting business. She inspired and empowered me to do less more often and take bite sized pieces each day that I could actually accomplish! She puts her heart into everything she teaches and it makes a huge impact.” ~ Aaron Lichtanski, Actress

I Now Feel Empowered…
“This business can be scary and overwhelming. But Dallas empowers us with the right mindset and tools to let us take control of our art and, more importantly, life. I can’t recommend this class and Dallas enough!” ~ Nancy Ma, Actress

Dallas’ Insights Are Priceless…
“The hints and tips that Dallas gives are golden, I was taking note after note and was hearing so much information that I couldn’t stop writing.” ~ Yan Tkach, Actor

I Now Think of Business Creatively…
“For the first time in my life, I’m thinking about the business of acting as a creative, fun and cool experience! I loved the work-shop and now I love the business!” ~ Ana Pasti, Actress

I Feel Part of a Community of Artists…
“Just three days after finishing Dallas’ Actor’s Business Blueprint Class, I already see the benefits of doing less more often… I’m getting a lot more done! I feel part of a community of artists who want to help and encourage each other to be their best. Dallas’ energy is infectious and it feels really great to have someone on my side.” ~ Jessica Taylor, Actress
A Light Bulb Went Off For Me…
“After The Actor’s Business Blueprint Intensive, a light bulb went off for me. I applied the tools and techniques Dallas taught me and quickly began seeing amazing results. Since the class I’ve landed good representation, booked seven national commercials, a pilot, and eight TV credits.” ~ Brad Carter, Actor & Musician
I Booked a National Commercial…
“After the Blueprint, I signed with an A-List commercial agent. For the first time I knew exactly what I was doing and how I was doing it. No more wasting time, energy or money. I started loving acting again. And guess what… a few months after taking her class I booked a National commercial! This plan works!” ~ Ashley Rose Yeager, Actress
I’m Getting More Done with Less Effort…
“If you’re like me and tend to overbook yourself, make way too many plans, and have a hard time focusing, you need this class. Dallas makes it easy. She’s created a step-by-step way for me to manage by business effectively and efficiently. I’m actually getting more done with less effort. It’s amazing!”
~ Dan Wilmott, Actor & Voice Talent
Everything is Much More Manageable and Fun…
“Two days after completing the Actors’ Business Blueprint Intensive, I already have two newspaper interviews lined up. I was burning out badly trying to crack Hollywood and this class just changed the way I approach the business side of acting. Now, everything is much more manageable and fun.”~ Eric Kan, Actor
Limitless Resources I never Thought Of Before…
“Thanks to the Actor’s Business Blueprint, I now have a concrete goal and a step-by-step road map on how to get there. I came into the workshop overwhelmed by fear, but Dallas presented an amazing amount of useful information and, more importantly, helped me organize it into manageable chunks that I can utilize on my own. Now I’mo verwhelmed with joy– I’m actually finding joy in the daily steps that I’m taking towards realizing my dreams!”
~ Robyn Heller, Actress

So, why should you attend The Actors’ Business Blueprint?

This easy-to-follow, ten-part system eliminates all of your guesswork and streamlines your marketing. Now, you’ll have more time to do what you really love… act!
The Blueprint begins where most other classes leave off. You’ll find proven marketing strategies used by publicists and marketing pros to transform your approach entirely. No more wasting money sending out headshots that get thrown in the trash by interns.
I’ll share the most cost-effective marketing strategies available, many of which are free. They’re designed to produce big results while saving you tons of time and lots of dough.
Why do hundreds of actors love The Actor’s Business Blueprint? It transforms your marketing into a creative, streamlined, and measurable monthly system designed to deliver in big ways.

The updated online version of the Blueprint launches on January 23, 2014.
Fill in the form below to reserve your spot for the kick off webinar.


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